Re-commerce: can we become homo-circularis?

As a European consumer, I’m a child of the GAFAs. I expect a best-in-class experience: free shipping and returns, same-day delivery, and an infinite inventory of competitively priced products and services…but does “best-in-class experience” mean the same thing for everybody? Probably not. For some of us it could be to find a second-hand product, available next door. Or even having access to products or services just for a couple of hours, when we need them. For some of us owning is old, buying new is unethical, and renting or sharing is the way forwards. Retailers have to please most (if not every) customer, and this is one reason why the circular economy is now more important than ever for them.