4 Ways to reduce the impact of product returns on your ecommerce business

Product returns are costly and can be an absolute headache to process, especially when they come in from multiple selling channels. They’re also pretty common, which means you need a strategy to reduce the number you receive and mitigate the impact they have on your business.
The National Retail Federation (NRF) reports that for every $1 billion in sales, retailers incur $165 million in merchandise returns. In 2022, U.S. consumers returned 16.5% of merchandise purchases, costing retailers an estimated $816 billion in lost revenue.