TOP 100 Global Marketplaces Report 2023

The “TOP 100 Cross-Border Marketplaces Europe” Report is the annual analysis of the best global cross-border platforms operating in Europe, EU28, including the UK.

The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represented a turnover of €265 billion in 2022 (excluding travel), of which €167 billion, or 63%, was generated by marketplaces. Amazon and eBay expectedly have the lion’s share, with a turnover of €55 billion and €23 billion in 2022, driving more than half of the market.

The TOP 100 Cross-Border Marketplaces generate €140 billion in turnover throughout Europe. Marketplaces grew by 9%, supported by C2C marketplaces. This growth is expected to continue, reaching 65% of cross-border online sales in Europe by 2025. CBCommerce carried out the study with support from FedEx Express and Poste Italiane.

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:

• Cross-border online sales in Europe (28 countries in Europe, including the UK, Switzerland and Norway)
• SEO indicators for cross-border performance
• A cross-border score determined by the number of covered countries
• Number and percentage of cross-border visits

Four additional weighted parameters refine the ranking:

• Marketplace business models (B2B – B2C – P2P – C2C – …)
• Pan-European brand strategies
• AI & Big Data strategies
• Type and number of services offered to customers
• HYBRID or PURE marketplaces, in reference to third party sellers

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• TOP 100 Global Marketplaces Report 2023