AI has changed how search works

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn about the impact of AI on keyword research and content creation. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI.
So much of what many of us do as SEOs and treat as standard practice is based on a search engine that was a list of heuristics – handwritten rules programmed by humans. So much has changed.