The first has come about simply because of checkout’s chronological spot in the shopping journey. Because it’s the last step for shoppers, many brands have dismissed it as a focus and instead spent their time personalizing every shopper touch point that comes before it.
Industry Insights Blog
5 Things retailers didn’t know checkout can do
The first has come about simply because of checkout’s chronological spot in the shopping journey. Because it’s the last step for shoppers, many brands have dismissed it as a focus and instead spent their time personalizing every shopper touch point that comes before it.
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