Mobile optimization: What it is & how to do it successfully

Year after year, the functionality and sophistication of mobile technology increases. With more customers using mobile devices and channels than ever before, it’s never been more important for marketers to evaluate the strength of their mobile offering and take steps to improve it.
In this article, we’re going to cover all things mobile optimization, from fundamental definitions to actionable advice you can use to improve the browsing experience for your on-the-go users.