Overcoming retail complexity with AI-powered pricing

Retailers are in a new age of pricing, and they need a new set of tools. Persistent cost inflation, lingering supply chain volatility, ongoing shifts in consumer spending, and intensifying price competition have created a level of complexity that is more than retailerscan manage using traditional retail price-setting tools and methods. Instead of sticking with traditional rule-based approaches that focus on simplification, retailers are now implementing AI-powered solutions and dynamic pricing models.