How AI and customer intelligence will finally make omnichannel a retail reality

You’d be hard pressed to find two more overused buzzwords than artificial intelligence (AI)and omnichannel. But when retailers put these two ubiquitous topics together? That’s when the magic starts to happen. There are exciting times ahead as AI finally makes omnichannel retail a reality.
The promise of omnichannel retail
The concept of omnichannel retail experiences is nothing new. Retailers have long sought to provide shoppers with seamless, fully connected interactions regardless of the channel via which they choose to browse or buy.