How CPGs can unlock the power of personalization through data clean rooms

It’s important to consider how the past is influencing the now and the next, especially when it comes to placing bets on business decisions. In a presentation at CGT’s Analytics Unite event last week, Imteaz Ahamed, Reckitt’s director of performance marketing and nutrition, shared how CRM and data infrastructure investment decisions made a decade ago can have a big impact on the here and now.