Earth Day 2024: Consumer trends in sustainable shipping

As more and more consumers become focused on sustainability, businesses have responded with widespread efforts to streamline packaging, reduce waste, and find more eco-conscious shipping methods— but many retailers know they’ll need more than climate pledges to retain customer loyalty and grow sales. In honor of Earth Day, we’re diving into some of our recent consumer research around the eco-friendly practices that matter most to consumers, and strategies that retailers can leverage to continue to delight consumers amidst growing pressure to improve sustainable shipping.