Why retailers need AI to reach the customer this holiday season and beyond

This year,  the U.S. experienced a 14 percent decrease in customer loyalty, falling from 79 percent to 68 percent. With inflation still impacting today’s consumer, businesses must become agile and shift how they reach their customers. The voice of the customer is more important than ever.
One of the biggest challenges retailers face is determining what matters to their customers amongst the endless amounts of data out there. It’s estimated that 80 percent to 90 percent of today’s data is unstructured — i.e., the data that shows what people say about your brand in reviews, on social media, and in videos. Thanks to advances in artificial intelligence, retailers can cut through the noise of unstructured data and efficiently and effectively glean customer sentiment and trends, making for more successful marketing.

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