eCommerce challenges caused by poor data synchronization

In today’s ecommerce landscape, organizations rely on a variety of crucial systems to scale their operations effectively. If data is what connects these systems, then keeping product information up-to-date across your tech stack and sales channels is one of the most important parts of a successful ecommerce strategy.
This only becomes more difficult as you expand your catalog, update products, run promotions, sell on more channels, and employ strategies that bridge your online and offline business.