6 Ways to build a foundation for Black Friday this summer

Memorial Day is the unofficial start of summer, a time when everything just feels more fun. Work is slower. People are more likely to go on vacation and throw parties. Northerners can head to the beach, blissfully forgetting what their breath looks like.
As an individual, you’re probably excited for the summer. But as a retailer, you know it’s the calm before the storm.
July is when most retailers begin planning for the most wonderful — and crucial — time of the year. During the holidays, retailers can make up to 40% of their annual sales. Bluecore’s retail strategists have previously worked at brands like Target, Tory Burch, Foot Locker, Champs Sporting Goods, Overstock.com, and Rent the Runway. They’ve been in your shoes and as a result, they know exactly how important the summer months are.