Generative AI offers marketing a time to shine

Marketing is the pacesetter for enterprise-wide generative AI. Thanks to their adoption, hyper-personalization is just around the corner. Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it—until now.
Generative AI fuels both high-octane content creation and real-time data analysis, giving marketing teams the nitro boost needed to deliver bespoke customer communications. This can both supercharge the organization’s brand and introduce new risks. In this environment, 76% of CMOs say generative AI will change the way marketing operates—and 76% also say the failure to quickly adopt generative AI will significantly hurt their ability to stay competitive.