Shoppers getting used to shipping fees – as long as they get a good deal

One of the most frustrating conundrums in e-commerce is the abandoned shopping cart. Estimates are that half the culprits are just browsing, using the cart as a wish list. But a significant number abandon their carts when they get to checkout and discover their purchase is below the minimum for free shipping. That represents tons in lost sales that online merchants are desperate to capture.

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