Social commerce in 2024: Top tips for brands tackling TikTok

TikTok has skyrocketed in recent years as a platform and continues to grow exponentially, offering brands an unparalleled opportunity to connect with a huge – and very engaged – audience. It has over two billion users projected by the end of 2024 and sales predicted to reach $79.64 billion by 2025 in the US alone.
TikTok’s rapid growth and integration into ecommerce have made it a key player in product discovery and community building. A survey by Bizrate Insights and Insider Intelligence revealed that nearly 20% of digital buyers aged 18 to 34 made purchases through TikTok in June 2023.