Influencer marketing rules and regulations you should know

In the US alone, it’s estimated that influencer marketing spend will reach $7.14 billion in 2024. It’s clear that influencer marketing is now a core strategy for brands to earn awareness and trust, build community, and drive sales. However, as the influencer marketing industry has grown, it has also become more complex.
Many international trade and advertising authorities have implemented specific social media and influencer marketing regulations, in order to protect consumers and ensure brands and influencers maintain a certain level of transparency.