How international ecommerce brands can combat hesitations of cross-border shoppers

Technology has long paved the way for consumers to shop beyond their own domestic markets. Today, a growing pool of international ecommerce brands are enticing overseas shoppers with unique product offerings, competitive pricing, and more. But while the global cross-border ecommerce market may be flourishing, new research reveals that many shoppers have concerns, hesitations, and a lack of trust when it comes to ordering from ecommerce brands based abroad.