Making AI really work for retail

Like every industry, retail is experiencing an artificial intelligence boom โ€” and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive.
AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and chatbots. The first three offer improvements in the form of improved customer experience which can increase sales and average cart value; the latter two are more about reducing costs, which can be clearly seen in your bottom line.

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