Real influence doesn’t require being real

Photorealistic AI influencers are here — and marketers say they are eager to use them — but what does that mean for brand authenticity?
Aitana Lopez is a fashion, fitness, and lifestyle model with more than 312,000 followers on Instagram. She is also not real. A creation of Barcelona-based AI model agency the Clueless, she and other photorealistic AI-driven influencers are vying for brand endorsement deals. Courtesy of the Clueless