The impact of payment solutions on customer experience and loyalty

The easy access to digitalisation has given your consumers more power to decide whether they want to buy your product or not. Even if you own a great product or service, the way you accept payments can have a big impact on your customers’ experience and loyalty.
Payment options have come a long way since the days of only accepting cash or cheques or being limited to trading in a single currency. Now, it’s important that your customers can pay in their own currency, or that they have an option of currencies to choose from. Customers also expect to have easy access to mobile payments and to being able to pick a payment type that suits them.