Use customer analytics to optimize your online business

There’s a lot that goes into becoming a great ecommerce marketer. You might be phenomenal at writing website copy, email marketing, social media strategy, and paid advertising. But even if you possess all the most sought-after skills, how do you decide where to spend your time? The answer lies in your customer analytics.
To better understand the customer analytics you should be tracking, you have to dig into the different data points and what they mean. Then, determine what questions you want to answer about your ecommerce performance and how you’ll integrate this analysis into your ecommerce strategy. Read more…