The tricky business of retail marketing in a pandemic

the tricky business of retail marketing in a pandemic | The tricky business of retail marketing in a pandemic Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message. Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and small. Thanks to the COVID-19 pandemic that has been arrested, with stores locked and even boarded up, and mall parking lots empty. Read more…

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