Direct to Consumer customer loyalty playbook

In the next era of ecommerce, you have two options: lose your hard-earned customers to the competition, or invest in building a brand that customers truly love. We all know how the story goes: the retail world is changing, and Amazon is the new sheriff in town. Big box retailers are shutting down stores, while digitally native brands are opening pop-up shops.
As the chasm between Amazon and the rest grows, brands are split into two camps. On one side, you have companies like Sears and Macy’s. They are Amazon’s casualties: old-school retailers who weren’t able to keep up with a quickly changing landscape. Read more…