3 key pillars of analytics in a multi-channel marketing world

Marketers are living in a world where the delivery of customer experiences is front and center and always-on – it’s where brands live and die. “Experience” and “easy” are the new “loyalty” for customers. When experiences are easy, simple to follow, rewarding, and personalized, it can make or break your business. 
But, with so many players in a company having a hand in delivering customer experience, how do you make it consistent and measurable across channels and touchpoints with your brand? Certainly tools play a role in this, but tools and software must enable and help you execute, not be in the driver’s seat. In order to execute a consistent customer experience strategy in a multi-channel world, you must make your data work for you, focus on the customer, and measure, measure, measure. Read more…