A month ago, the natural foods online marketplace Bubble saw sales increasing very quickly. People around the country were freaking out, and they were trying to buy everything they could online. Conversions went through the roof in late March and early April; customer growth exceeded 10x. Now, said founder and CEO Jessica Young, the ways people are shopping on her site are shifting.
In the first few weeks, customers had very large basket sizes — they were essentially panic shopping. “We’re still seeing a very high frequency [of orders], said young, but the large cart size has dipped.” She went on, “it’s going back to normal.” Read more…
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