Get ready for the TikTok influencer beauty brand wave

Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A tried-and-true business strategy for an earlier generation of beauty bloggers including Jeffree Starr, Huda Kattan and Jaclyn Hill, the launch of a beauty line is now being embraced by the TikTok generation.
The first brand out of the gate is the newly launched beauty line Gloss Twins created by TikTok “twinfluencers” Shanae and Renae Nel, who have 1.2 million followers on their shared account, which features dances, lip-syncing and comedy and beauty videos. The 20-year-old U.K.-based twin sisters launched a lip gloss collection on March 29, making it available for pre-order on their DTC site. The brand is being promoted on their own TikTok account, as well as by fellow TikTok stars and influencers across YouTube and Snapchat to whom they gifted the products. Read more…