3 Ways your brand can work with virtual influencers

Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market. These ultramodern, digital creations consistently garner greater engagement and drive more actions than your average human ambassador. From total message control to guaranteed brand safety, the list of benefits goes on. Now, let’s explore how to involve a virtual influencer in your brand strategy. Read more…