Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok’s evolution is being shaped by changing media habits during the pandemic. TikTok is a unique beast. Videos on the viral platform rarely exceed 15 seconds, forcing creators to quickly produce punchy, ultrashort content — and a lot of it. The Bytedance-owned app entered a boom period last year as it hit the mainstream and has more recently soared in downloads as homebound consumers look for entertainment during the coronavirus pandemic. Read more…