Maturing from social listening to digital consumer intelligence

Consumer insights are the lifeblood of your organization. If communication channels are blocked, or if data isn’t flowing in the right directions, there are going to be problems – misalignment between teams, disconnection from customers, and mismatching initiatives across the business. Ultimately, this is how organizations die. 
Many teams are making great progress in bringing the voice of the consumer into their work through social listening, but it would be wrong to rest on their laurels. One data source can only tell one side of a story, after all. The most robust insights are formed from combining data sources. Read more…