Building trust during the pandemic drives long-term loyalty

As most countries start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. According to Ipsos, a leading data provider, 78 percent of consumers who tried a new brand or product will likely continue using it.
Now is the time for ecommerce businesses to strengthen relationships with shoppers. Consider the following pointers. Read more…