By 2027, the live video market is expected to surpass $184 billion.
And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. An important format growing in importanc, as suggested by Droneify, is constituted by visual storytelling made via drones. Agile, original, offering new points of view, drone videos catch customer attention from a different perspective.
Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. After all, creating any video costs your company time and money. Additionally, measuring the ROI of a live video can be tricky.