Use your customer data to actually help your customers

Just as data about customers is becoming more and more valuable, customers are becoming more concerned about how their data is being used. Simultaneously, they are becoming more powerful and have greater control over their digital lives. Witness the European Union’s General Data Protection Regulation (GDPR), the right to be forgotten, “deep delete,” and laws governing data sovereignty. With rising populism and surveys around the world consistently showing that trust in companies (and all institutions) is rapidly eroding, businesses should be prepared for these concerns to intensify. Read more…