9 COVID-19 response trends for ecommerce marketing

As brands continue to shift their strategies in response to COVID-19, several important trends have emerged among what exactly eCommerce marketing teams are currently doing or planning to do. These trends cover everything from pausing campaigns to launching new ones to shifting in-store traffic online to helping resource-strapped teams become more agile. And with the situation changing so rapidly, it’s important to not only stay up to date on these trends but also to understand how your team can react to them once you put any new measures in place. Read more…