Why taste communities are the future of marketing

why taste communities are the future of marketing | Why taste communities are the future of marketing Instead of focusing on consumers’ individual personas, marketers should look at the communities to which they belong. Consumer personas are like horoscopes. “Nicole is careful with her spending, but under the right circumstances is willing to splurge on herself, if the mood strikes her.” Read carefully, and psychographic profiling is full of  generic, unverifiable, ambiguous and often  contradictory language that supports a number of interpretations. Read more…

Share this content
Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

Latest Retail and eCommerce News / Insights

en English
X