A simple yet breakthrough live streaming technology invaded the market in 2016. Platforms like Twitch, YouTube, and Mixer are capitalizing on the trend of live streaming, which has taken off at a staggering speed. The industry’s value is expected to reach $184.3 billion by 2027.
This growth is not surprising, considering video is the most-consumed type of content in every user age group: Today, live streaming represents a chance to create your own live media show that will grow and spread interest in your brand or company. This marketing area is not yet overcrowded and employs evergreen technology: video. The level of engagement and interaction it offers is unprecedented. Live streaming is quickly taken up by high-competition-industry companieshoping to get ahead of the crowd. Read more…
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