How learnings from the 2008 recession can prepare brands for COVID-19

The Great Recession of 2008 poses economic similarities that retailers and brands can learn from to successfully overcome a COVID-19-driven economic downturn. It is no surprise that the uncertainty of COVID-19 poses a series of unprecedented obstacles and business challenges that all industries will have to face in the months to come. While many of us have not dealt with a situation quite like this before, there are learnings we can pull from the past to inform the best path forward. More specifically, the Great Recession of 2008 poses economic similarities that retailers and brands across the industry can learn from to successfully overcome a COVID-19-driven economic downturn. Read more…