5 Notable virtual influencer + brand partnerships

The virtual influencer industry continues to grow as more and more brands pour dollars into these valuable, virtual partnerships. In pursuit of message control, higher engagement, direct access to younger generations, PR opportunities, and new, innovative mediums, brands turn to virtual influencers to get the job done. Yes – fictionalized, CGI humans designed for social influence are proving a useful alternative to human influencers in executing successful, massive brand campaigns. Read more…