Category Archives: Industry Insights Blog

Read the latest relevant news and industry insights about the cross-border commerce industry in European markets.

Holiday shipping success: Do’s and don’ts for peak season
3 October 2024

From meeting consumer expectations for shipping optionality to demand forecasting, this guide contains everything you [...]

Amazon’s new AI feature will give customers a more personalized experience
2 October 2024

If you’re feeling overwhelmed ahead of Amazon Prime Day, a new AI feature from the [...]

Can the beauty industry transform into an eco-friendly powerhouse?
1 October 2024

The beauty industry is undergoing a transformative shift as it embraces sustainability and eco-friendly practices. [...]

Do tiered loyalty programs work?
30 September 2024

“Are you a member of our loyalty program?” It’s one of the most common questions [...]

Snapchat marketing: An in-depth guide for businesses
29 September 2024

Social media marketing is all about being where your audience is. If your target audience [...]

How online perfume communities are shaping the fragrance industry
28 September 2024

When Funmi Monet began her perfume- and beauty-focused TikTok in 2020, she drew upon her [...]

Running Google Ads campaigns across EMEA
27 September 2024

Should you target multiple countries with one Google Ads campaign or separate them? There are [...]

From followers to advocates
26 September 2024

Belonging is one of the five human needs according to Abraham Maslow, and is a [...]

4 Practical questions to ask about AI’s marketing applications
25 September 2024

There has been plenty of talk about the excitement (and fear) of how AI will [...]

Why podcast ads are underleveraged—and how brands can benefit
24 September 2024

Podcasts have become an integral part of daily life for millions, with over  half a [...]

8 Out of 10 brands’ TikTok videos not working
23 September 2024

Eight out of 10 videos released by brands on TikTok are under-performing. New study also [...]

The 4 types of content buyers want
22 September 2024

We now can generate more content than ever before, but should we? What if we [...]

SEO in the age of AI: Build AI best practices
21 September 2024

For better or worse, AI has become a dominant force in SEO. SEO professionals have [...]

How to measure loyalty program success: Key metrics
20 September 2024

In today’s competitive market, leveraging the right metrics can mean the difference between a successful [...]

Why email activation is a must-have in your marketing arsenal
19 September 2024

In today’s digital age, with countless marketing channels vying for attention, few tools wield the [...]

Retailers say returns misbehaviour is their biggest concern
17 September 2024

Of all the challenges that retailers face, none has them reaching for the Tums so [...]

Global beauty giants stumble as Chinese brands surge
16 September 2024

Global beauty giants face mounting challenges in adapting to China’s evolving market. What can they [...]

How loyalty program CRM integration boosts retention
15 September 2024

Customer retention is just as important as acquisition. Why? Because there’s no point in gaining [...]

New report highlights key 2024 video content trends
14 September 2024

Tubular Labs has published its latest report on the state of social media video, and [...]

Shopping meets social media
13 September 2024

In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just [...]

infographic top 500 fashion luxury beauty | Top 500 Fashion, Beauty & Luxury Retail Europe: Annual Ranking
Top 500 Fashion, Beauty & Luxury Retail Europe: Annual Ranking

Cross-Border Commerce Europe, the platform dedicated to stimulating cross-border e-commerce in Europe, has released a [...]

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Why shipping is your secret weapon for e-commerce growth
12 September 2024

In the fast-paced world of e-commerce, where brands need to regularly adapt their strategy to [...]

The hidden dangers of over-personalization in marketing
11 September 2024

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how [...]

Consumer packaged goods trends and innovations
10 September 2024

The landscape of consumer-packaged goods (CPG) is undergoing a significant transformation. As we navigate through [...]

Retail payment innovations that shape the future of unified shopping experiences
9 September 2024

Customers crave experiences that make their buying journey as smooth and flexible as possible. Retailers [...]

7 Ways YouTube can transform your brand’s digital presence
8 September 2024

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other [...]

How Ikea plans to take on eBay and Facebook with its resale marketplace
7 September 2024

Ikea is planning to rival online furniture resale platforms such as Facebook Marketplace, eBay and [...]

How brands can maximize consumer searches in the age of generative AI
6 September 2024

For thousands of years, when people had questions they simply asked other people or went [...]

Core differences between American and British consumers
5 September 2024

If your brand caters to customers across both the United States and the United Kingdom, [...]

eCommerce merchandising: Best practices to drive conversions
4 September 2024

Imagine walking into a well-designed retail shop. The products are thoughtfully displayed, the atmosphere is [...]

Mobile shopping expected to drive 53% of online sales during 2024 holiday season
3 September 2024

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand [...]

Grocery’s future is all about the AI-powered ‘personal planogram’
2 September 2024

One hundred years ago, the grocery shopper was just trying out the new concept of [...]

How SMS marketing fosters direct connections with your most important customers
1 September 2024

When your customers share their phone numbers with you, it’s a sign of serious trust. [...]

3 Proven AI strategies to boost 2024 holiday retail sales
31 August 2024

The U.S. holiday shopping season is almost here, and most retailers anticipate another record-breaking year. [...]

What categories shoppers are most likely to subscribe to and why
30 August 2024

Many European shoppers now have online subscriptions to a service or a regular purchase, ConsumerX [...]

Competitor price monitoring in fashion retail
29 August 2024

In the dynamic and competitive world of fashion retail, effective pricing strategies are critical. Competitor [...]

What brands can learn from Amazon’s biggest day of the year
28 August 2024

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of [...]

How to uplevel your 2024 holiday campaigns with a phygital approach
27 August 2024

Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly [...]

Boosting performance and efficiency in social media advertising
26 August 2024

In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its [...]

Marketers take note: Attention on social is shifting
25 August 2024

We’re currently seeing some big shifts in the social media marketing space, as the platforms [...]

Providing value beyond products
24 August 2024

To achieve lasting success, retailers must go beyond offering products to provide true value and [...]

The 3 key elements of a successful omnichannel strategy
23 August 2024

Regardless of where people shop or how they buy, they want a seamless customer experience, [...]

Holiday social advertising planning 2024
22 August 2024

For the 2024 holiday shopping season, consumers will be overwhelmed by offers, and standing out [...]

Holiday retail media planning 2024
21 August 2024

Don’t submit your final retail media holiday plans without reading this post! With the 2024 [...]

TikTok establishes new deal with Amazon to facilitate in-app purchases
20 August 2024

TikTok’s still trying to get people to buy more things in the app, this time [...]

Holiday paid search planning 2024
19 August 2024

Get your holiday paid search strategy ready for 2024. With shoppers starting early, planning is [...]

It’s time to refine your holiday 2024 fraud prevention strategy
18 August 2024

It may not feel like it right now, but the winter holiday shopping season will [...]

How AI is powering customer-first experiences
17 August 2024

AI tools should provide accurate results and responses that are aligned with the brand’s policies [...]

Focusing on Gen Z is crucial as the generation is setting trends
16 August 2024

The Gen Z consumer, shoppers born between 1997 and 2012, are a prime focus for [...]

Creating value and content across multiple city and area service pages
14 August 2024

Align your SEO strategy with your business goals for multi-location businesses. Learn how to create [...]

How to use audience segmentation to win prospects and customers
13 August 2024

Curious how to use automated customer segmentation for better results? Get practical tips and examples [...]

The average cost of a retail data breach
12 August 2024

Data breaches are getting costlier for retailers. A new IBM study reveals that data breaches [...]

Maximize sales during back-to-school season with Google, Amazon, and social media advertising
11 August 2024

The back-to-school season is upon us, and for retailers, it represents a golden opportunity. As [...]

13 Steps to boost your site’s crawlability and indexability
10 August 2024

Boost your website’s search rankings and visibility with these practical steps to improve crawling and [...]

Engagement is on the rise for beauty creators and sponsored content
9 August 2024

Social media may appear saturated with beauty content, but audiences are more engaged than ever, [...]

What is generative engine optimization (GEO)?
8 August 2024

Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for [...]

Multichannel marketing remains a challenge
7 August 2024

While more marketing professionals are finding success with multichannel marketing, questions surrounding best practices remain. [...]

How people search: Understanding user intent
6 August 2024

Unlock the power of understanding user intent in SEO. Learn how to optimize your content [...]

Keyword prioritization & the newest query matching controls in Google Ads
5 August 2024

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. [...]

The role of AI and automation in paid media advertising
4 August 2024

Ever feel like you’re throwing money into a black hole with your paid media campaigns? [...]

How ecommerce can be more like Instagram, and find success in the modern age
3 August 2024

Across platforms like TikTok, Instagram and Youtube it’s becoming just as common for a user [...]

How Amazon helps shape the future of frictionless checkout
2 August 2024

A visit to the Amazon “Just Walk Out” lab revealed the omnichannel giant’s visionary and [...]

The shopping behaviour of Generation Z
1 August 2024

While the opinion regarding who belongs to this generation differs slightly, it is usually said [...]

How to win the Buy Box on marketplaces
31 July 2024

What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you [...]

The shift in B2B buying behaviour
30 July 2024

Discover the stark contrasts between the B2B and B2C buying worlds, and how these digital-savvy [...]

5 Generative AI use cases in ecommerce
29 July 2024

Generative AI is transforming industries, with eCommerce set for some of its most significant changes [...]

From shelves to checkouts: Exploring AI’s Role in grocery stores
28 July 2024

With the rise of AI, retailers have begun to see the opportunity to enhance several [...]

Retail trends 2024: Predictions vs. reality
27 July 2024

Have our top 5 retail trends 2024 predictions become a reality? Take a look at [...]

How to draft a social media policy
26 July 2024

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other [...]

What is influencer whitelisting?
25 July 2024

In the fast-paced world of digital marketing, brands are constantly vying for attention in an [...]

Where AI meets iot to deliver retailers real-time insights inside and outside the store
24 July 2024

The three use cases where the convergence of artificial intelligence and Internet of Things underpinned [...]

AI, Unified Commerce, and MACH: The trifecta driving ecommerce in 2024
23 July 2024

The implementation of transformative artificial intelligence-enabled technology investments is shifting the paradigm for how e-commerce [...]

AI has changed how search works
22 July 2024

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn [...]

Surprising search behaviour teaches this important lesson
21 July 2024

If your goals are related to organic search, you’ve faced a challenging year. Search continues [...]

For retailers, unlocking the mysteries of cost
20 July 2024

In the face of increasing consumer price sensitivity, retailers need a full understanding of their [...]

Engage in effective customer communication with canned responses
19 July 2024

Social media has become the preferred channel for B2B brands and customers to communicate and [...]

8 Demand generation tactics to implement in 2024
18 July 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics [...]

How to increase customer loyalty
17 July 2024

It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting [...]

Mobile optimization: What it is & how to do it successfully
16 July 2024

Year after year, the functionality and sophistication of mobile technology increases. With more customers using [...]

How to improve customer satisfaction: 13 Effective ways
15 July 2024

To run a successful business, you need a product (or service), a plan, and—most importantly [...]

How to master AI email marketing
14 July 2024

Email is a hugely important marketing channel for any brand. According to Hubspot, email has [...]

Beyond discounts: Innovative strategies for small retailers when consumer spending falls
13 July 2024

I have a confession to make: A few weeks ago I found myself buying toys [...]

Navigating a complicated relationship between social media users, platforms, and marketers
12 July 2024

People reducing their social media usage is the most recent trend in the ongoing complex [...]

How to capitalize on consumer spending with great delivery experiences
11 July 2024

There are lots of reasons to be optimistic about business in 2024, coming off a [...]

GDPR regulations and best practices for transactional emails
10 July 2024

Do you need to get opt-in to send transactional emails? Does GDPR even apply to [...]

How to nail your email delivery strategy ahead of the shopping season
9 July 2024

With the peak shopping season now extending from October to January, now is the time [...]

How generative AI is transforming retail
8 July 2024

It’s no secret that Generative AI is making waves across various industries, and retail is [...]

How to create a customer experience strategy across the full lifecycle
7 July 2024

In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a [...]

Best luxury loyalty programs to create unforgettable experiences
6 July 2024

According to McKinsey, luxury goods sales are growing nearly three times faster online than in [...]

How international ecommerce brands can combat hesitations of cross-border shoppers
5 July 2024

Technology has long paved the way for consumers to shop beyond their own domestic markets. [...]

Holiday shopping will look different this year
4 July 2024

Holiday shopping will look different for retailers this year, software provider Salesforce said as it [...]

How fashion brands are leveraging ecommerce flash sales
3 July 2024

As the weather gets warmer and shoppers spend more time outdoors, consumer spending tends to [...]

Securing email addresses for abandoned carts
2 July 2024

eCommerce shopping cart abandonment remains high, roughly 70% in 2024. Yet some in the industry [...]

Reimagining customer journeys with innovative mapping techniques
1 July 2024

You know the deal on customer journey maps. Some myths are worth exploring, though. In [...]

Improving customer experience and increasing loyalty for buyers of retail returns
30 June 2024

Any retailer knows that outstanding customer experience is key for a successful, growing business.  While [...]

An anti-pattern guide to creating better checkouts
29 June 2024

You’ve spent a lot of time, energy, and money on your eCommerce experience. You’ve developed [...]

The real story about retailers and price increases
28 June 2024

While it should be clear to most that the price increases we saw were driven [...]

Social commerce in 2024: Top tips for brands tackling TikTok
27 June 2024

TikTok has skyrocketed in recent years as a platform and continues to grow exponentially, offering [...]

How to use product analytics to boost sales
26 June 2024

Sales are one of the most vital aspects of running a business and aren’t something [...]

infographic consumer electronics
First edition of the “Top 100 Consumer Electronics Retail Europe”

Cross-Border Commerce Europe Unveils Inaugural “Top 100 Consumer Electronics Retail Europe” Ranking Brussels, 27th June [...]

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