Optimizing your website for generative AI features on Google Search

User preferences are rapidly evolving and people are increasingly gravitating to generative AI  experiences to help them find information. As we upgrade Search to meet these changing expectations, this transformation offers new opportunities to reach people who may be more inclined to engage with your site, spend more time with your content, or even convert by becoming a subscriber or making a purchase. This guide is for website owners looking for official best practices from Google Search on how to succeed in generative AI features in Google Search (such as AI Overviews and AI Mode).