Your customers are already shopping with AI. You just don’t know it yet

What if your next competitive challenge isn’t another retailer, but an AI assistant influencing what your customers discover, compare and buy? Customer journeys are changing. Consumers are increasingly turning to AI-powered assistants to find information, explore products and support purchasing decisions. Instead of navigating multiple websites themselves, they can ask an AI assistant to help them identify the right product, compare options and, increasingly, complete a transaction.