Gen Z, Gen Alpha and the AI-ificiation of retail this holiday season

AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance? The holidays bring together retail executives and parents alike with one driving question: What do the kids want this year?
That can be as simple as which toys are hot or as complex as what the youngest generations are looking for out of their shopping experience. With the oldest Gen Alphas learning to drive (researchers pin the start of that generation at around 2010), we’re nearing the point where retailer interest shifts off of Gen Z and onto future shoppers.