Holiday shopping starts earlier, raising the stakes for brands

Attentive, the omnichannel marketing platform redefining how brands and people connect, released new Consumer Pulse research revealing that holiday shopping continues to kick off well before Black Friday, with some consumers starting as early as the summer months. The survey found that 83% of consumers begin planning holiday purchases before Black Friday, while 71% plan to start shopping before the holiday shopping event, up 12 percentage points from last year. As consumers spread purchases across a longer shopping season, brands have more opportunities to influence purchase decisions by engaging customers with timely, personalized experiences throughout the journey.