What 96 Million sessions show about AI referral traffic and conversions

Over the past year, AI assistants sent the online stores we manage about the same number of visits, which turned into almost three times as many orders. To find out what AI actually sends, which AI assistants bring traffic, and why orders went up while the traffic stayed the same, we analyzed 96 million sessions and 977,000 orders across 73 stores on Shopify, Magento, BigCommerce and WooCommerce.