Cyber Week marketing checklist for AI shopping

At Rethink Retail, our annual holiday-readiness showcase for marketers, Google’s VP of retail, Courtney Rose, shared crucial strategies for brands heading into the busiest season of the year. Here is a look at her top advice. Retail has always moved fast, but this year marks a distinct turning point. It is the first truly AI-powered holiday shopping season. Shoppers are no longer merely experimenting with generative AI. They are relying on it to discover, explore, and verify their decisions.