Website marketing: A guide for the AI search era

For years, website marketing meant search visibility: ranking for the right queries and earning the click. The way people search has changed. They still use Google, but they also ask AI tools for direct answers. These tools draw on training data and the sources they retrieve to decide which brands are credible enough to surface or cite. 
That shifts the goal from visibility to credibility: proof that your brand is trustworthy enough to be recommended. The techniques are largely the same. What they’re accomplishing is different.