Why beauty ecommerce is leading the way in online retail

Beauty brands have cracked the code for social commerce. What can wider ecommerce markets learn from their successes? Beauty brands are having a moment on social media, with online beauty sales growing at roughly triple the rate of the wider retail sector, and haircare and skincare emerging as some of the sector’s strongest-performing categories.
Key Takeaways:

The beauty industry is outperforming other major categories online