AI agents for CPG: What they actually do and why your data is the moat

Imagine it’s the morning before the commercial planning review. Sales has a promotion running ahead of forecast, supply chain is warning that the distribution center cannot replenish fast enough, pricing is watching a gap open against a key competitor, and retail-media spend is climbing while shelf velocity sits flat. The preread is done, but the data is already stale, and the questions that matter are unanswered.