Second-hand is becoming a natural part of life at home

Following the launch of the IKEA second-hand marketplace in Germany (14 October 2026), Mercedes Gutierrez, Global Head of the Second-hand Business Platform at Ingka Group (IKEA), reflects on what IKEA has learnt, and why new and second-hand can sit side by side. Germany was the ninth market to welcome the IKEA second-hand marketplace. It is an exciting step, but also a good moment to pause and reflect on progress since IKEA began testing the second-hand marketplace in Madrid and Oslo in 2024.