AI deal-hunting is the new customer experience test for retailers

Retailers will keep competing hard on price, especially as shoppers become more cautious about where they spend. But a discount alone does not create a strong customer experience. Retailers keep finding new ways to compete on price. They are lowering prices across thousands of products, matching competitors in real time, and introducing discounts ahead of major promotional events. It’s a reasonable strategy, given how value-conscious shoppers have become, but price is no longer the whole story. Shoppers are more cautious than they used to be, and they are actively testing whether a deal is what it claims to be.